Dr. Geetha Krishnan is a dedicated academician and researcher in the field of Marketing, with over 15 years of experience in higher education. She holds a Ph.D. in Marketing from Vellore Institute of Technology (VIT), Vellore, and has extensive teaching, research, and student mentoring experience across reputed institutions. Her areas of expertise include Consumer Behaviour, Rural Marketing, Digital Marketing, Service Marketing, Business Analytics. She is particularly interested in exploring emerging market trends, sustainable business practices, and consumer decision-making processes. She has published several research articles in reputed Scopus-indexed and ABDC-ranked journals, with contributions in areas such as consumer switching behaviour, green entrepreneurship, sustainable agriculture, healthcare marketing, and technology adoption. Her research work has received recognition in national and international academic forums. She has presented papers at international conferences held in India, China and Malaysia.
